“If there is any power in design, that’s the power of synthesis. The more complex the problem, the more the need for simplicity. . . Design’s power of synthesis is trying to make more efficient use of this scarce resource in cities, which is not money but coordination.”
In this brilliant TED Talk, Author of the book Elemental, Architect Alejandro Aravena, explains 3 different projects that respond to 3 complex questions.
The 2016 Pritzker Prize winner believes that a simple design leads to a better, more beautiful solution to a complex problem.
He notes how important is to have common sense in design and that without an organized community it is impossible to face future challenges.
With a chalkboard and amazing images of his own designs, Aravena walks us across the fields of urbanization, building efficiency, and disaster recovery.
This clever rethinking led to beautiful design with great benefits for those who live in cities.